乾杯集團福利委員會｜2024 龍年紅包袋
Kanpai Group Welfare Committee | 2024 Dragon Year Red Envelopes
以乾杯集團活力元氣的形象，將龍的外型設計的簡潔俐落。
With the vibrant image of the Kanpai Group, the design of the dragon's appearance is kept simple and neat.
乾杯集團最具代表性的為燒肉業態，和牛則為燒肉業態最主打之商品，而最能評斷為高品質和牛的方式為「油花」分布多寡與密度。龍身的紋路則以此為依據，將油花在實體紅包袋上使用打凸加工，凸顯乾杯集團的靈魂。
The Kanpai Group is best represented by its yakiniku business format, with wagyu beef being its flagship product in the yakiniku business. The most reliable way to assess the quality of wagyu beef is through the distribution and density of its marbling, known as "sashi." The pattern on the dragon's body is based on this, with the marbling being represented through embossing on the physical red envelope, highlighting the soul of the Kanpai Group.
背面的「乾杯」兩字為乾杯集團的最具特色的祝福語，能直接在打開紅包袋時清晰可見。利用標準字設計，有別於乾杯品牌LOGO，更貼近年輕一代，傳達新的一年能擁有活力與正向，總體為：能將最高品質的祝福與好運透過紅包袋傳遞給身邊的人。
On the back, the words "Kanpai" are the most distinctive blessing phrase of the Kanpai Group, clearly visible when opening the red envelope. Designed in standard font, unlike the Kanpai brand logo, it is more appealing to the younger generation, conveying the message of vitality and positivity for the new year. Overall, it aims to deliver the highest quality blessings and good fortune to those around through the red envelope.
